Helpful Articles

Start with Why, a book written by Simon Sinek, touts that you can inspire action by getting people to buy into your purpose. The ‘why’ discussed in the book is philosophical in nature yet has practical application. He explains why companies like Apple are successful versus ones with declining market share like K-Mart. His famous statement is “People don’t buy what you do… They buy why you do it.” This is perfect. Now you know everything you need to know to inspire change, right? NO! This is only a part of the winning formula. As you read that statement, you may have thought that on the surface it makes sense but you likely wondered to yourself, “Okay, so what?” or "How do I do it?" or "How do I implement it real time with my team?"

Landie Stevens

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Digital technologies are making a tremendous impact on the global economy, demanding workers with extremely specialized and high-level skill sets. Such technology is growing and changing so rapidly that colleges, universities and other traditional education systems can no longer meet the demand for such highly qualified staff. The difference between the skills employers need and those offered by job seekers only seems to be growing. 

Landie Stevens

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The word strategy has become a word that often evokes fear, confusion, and in most cases stress. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often have a vague picture of what we want but it hasn’t been properly defined. The second problem is that a good strategy may have been defined but the problem lies in how it was executed.

Landie Stevens

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It’s common knowledge that attracting and retaining good employees is vital to the health of any ongoing business. Also, few would dispute the fact that employees (as a general rule) want to do a good job. Putting these two ideas together, it becomes quickly apparent that for companies to thrive, they need to do whatever is necessary to help employees do well in their assignments, or risk losing them.

Landie Stevens

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We all cannot deny that the landscape of the sales professional has changed. The way we sell, the way we close and what we sell has also to a degree evolved. Over the years while training and coaching salespeople and those that lead them, I have  always highlight some key areas that could change the way you sell effectively and now more than ever these aspects have been fundamental if you want to succeed in this economic climate.. If you’re lacking in one of these areas, you’re never going to reach your true sales potential. This remains true, regardless of the impact of Covid.

Landie Stevens

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It isn’t new that training is necessary to develop workplace skills. What is startling is the staggering skill gap in one critical area: Marketing and Sales skills. Only one in ten Marketing managers in SA feel that they have sufficient Sales and Marketing skills in order to deliver effective guidance and  the staff they’re responsible for in their daily work. With statistics like this, the value of training becomes clear.

Landie Stevens

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Simply put, employee engagement is the emotional commitment that employees feel towards their work, the company they work for, and the organization’s goals. It is not necessarily synonymous with happiness or satisfaction.

Landie Stevens

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The challenge facing many organisations today is finding the right salespeople. Finding competent and reliable sales staff. This is nothing new, this struggle has been around for decades. Now put in finding the right Sales Manager to lead these teams and its almost an impossible task to fulfill. Why you might ask? The answer is very simple. 

Landie Stevens

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