Start with Why, a book written by Simon Sinek, touts that you can inspire action by getting people to buy into your purpose. The ‘why’ discussed in the book is philosophical in nature yet has practical application. He explains why companies like Apple are successful versus ones with declining market share like K-Mart. His famous statement is “People don’t buy what you do… They buy why you do it.” This is perfect. Now you know everything you need to know to inspire change, right? NO! This is only a part of the winning formula. As you read that statement, you may have thought that on the surface it makes sense but you likely wondered to yourself, “Okay, so what?” or "How do I do it?" or "How do I implement it real time with my team?"
- Landie Stevens
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