I think each of us want to be a great sales manager, however being a great leader is more important. In the world today a title has much meaning and weight especially when it comes to sales doesn’t it? When there’s a problem they want to speak to the manager! Or if things are not going the client’s way, they want to speak to the manager, don’t they? Being a manager carries responsibility, it carries accountability and the right manager drives the right kind of behaviour and ultimately the results?
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